ALIZCE USA

Style and Elegance | San José, California

PRIVACY POLICY

California Consumer Privacy Act (CCPA/CPRA) Compliant Notice

Effective Date: May 1, 2026 | Last Reviewed: May 11, 2026

📋 CALIFORNIA PRIVACY NOTICE: This Privacy Policy is designed to comply with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and all applicable privacy regulations effective as of January 1, 2026. California residents have specific rights described in Section 10 of this Policy.   ⚠ This policy applies to all personal information collected through alizceusa.com and any related communications between you and ALIZCE USA.

1. About This Policy

ALIZCE USA (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit https://alizceusa.com (the “Website”), purchase our products, or interact with us.

This policy complies with:

  • California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), Civil Code §§ 1798.100–1798.199;
  • California Online Privacy Protection Act (CalOPPA);
  • California Privacy Protection Agency (CPPA) Regulations, effective January 1, 2026;
  • Children’s Online Privacy Protection Act (COPPA);
  • CAN-SPAM Act and Telephone Consumer Protection Act (TCPA);
  • Payment Card Industry Data Security Standard (PCI DSS);
  • Federal Trade Commission (FTC) Privacy Guidelines.

2. Information We Collect

We collect personal information you provide directly, information collected automatically when you use the Website, and information from third parties. The following categories of information may be collected:

2.1 Information You Provide Directly

  • Identifiers: Full name, email address, phone number, shipping and billing address, username, and password;
  • Payment Information: Credit/debit card numbers (processed by PCI DSS-compliant processors; we do not store full card numbers);
  • Commercial Information: Products purchased, order history, wish lists, and transaction details;
  • Communications: Messages, inquiries, and feedback submitted via contact forms or email;
  • Account Information: Username, profile preferences, and account settings.

2.2 Information Collected Automatically

  • Internet/Electronic Activity: IP address, browser type, operating system, pages viewed, links clicked, and time spent on pages;
  • Device Information: Device type, unique device identifiers;
  • Cookies and Tracking Technologies: See Section 5 (Cookies) for details;
  • Geolocation Data: General location based on IP address (not precise GPS).

2.3 Information from Third Parties

  • Social media platforms (Facebook, Instagram, YouTube) when you interact with our social profiles;
  • Payment processors and shipping carriers for transaction fulfillment;
  • Analytics providers (e.g., Google Analytics) for website performance analysis.

3. How We Use Your Information

We use the personal information we collect for the following business and commercial purposes:

  • Order Processing: To process, fulfill, and deliver your orders, send order confirmations, and provide customer support;
  • Account Management: To create and manage your customer account;
  • Marketing and Communications: To send promotional emails, product updates, and newsletters (you may opt out at any time);
  • Website Improvement: To analyze usage patterns and improve the Website’s functionality and user experience;
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes, including FDA, CDPH, and FTC requirements;
  • Fraud Prevention: To detect, investigate, and prevent fraudulent transactions or misuse of our Website;
  • Customer Service: To respond to your inquiries and resolve disputes;
  • Safety and Security: To protect the rights, property, and safety of ALIZCE USA, our customers, and the public.

We do not sell, rent, or share your personal information with third parties for their direct marketing purposes without your explicit consent.

4. How We Share Your Information

We may share your personal information with the following categories of third parties:

  • Service Providers: Payment processors (e.g., Stripe, PayPal), shipping carriers (e.g., USPS, FedEx, UPS), email marketing platforms, analytics providers, and website hosting companies, who are contractually bound to use your information solely to provide services to us;
  • Legal Requirements: Law enforcement, government agencies, or courts when required by law, court order, or to protect our legal rights;
  • Business Transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred to the acquiring entity;
  • Consent: With any third party to whom you have expressly consented to share your information.

ALIZCE USA does NOT sell personal information to third parties within the meaning of the CCPA/CPRA. We do not engage in cross-context behavioral advertising that would constitute “sharing” under the CPRA without your opt-out right being honored.

5. Cookies and Tracking Technologies

The Website uses cookies, web beacons, and similar tracking technologies to enhance your experience. Categories of cookies used include:

  • Strictly Necessary Cookies: Required for the Website to function (e.g., shopping cart, login session). These cannot be disabled.
  • Performance/Analytics Cookies: Collect anonymous data about how visitors use the Website (e.g., Google Analytics). These can be disabled.
  • Functional Cookies: Remember your preferences and settings. These can be disabled.
  • Marketing/Targeting Cookies: Used to deliver relevant advertisements on third-party platforms. You may opt out.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect Website functionality. For more information on opting out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

California’s Age Appropriate Design Code Act (AB 2273) applies to our Website. We do not use profiling, behavioral advertising, or data collection practices targeting minors.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law. Specifically:

  • Order and transaction records: Retained for 7 years as required for tax and accounting purposes;
  • Account information: Retained while your account is active, plus 3 years after closure;
  • Marketing communications: Retained until you unsubscribe or opt out;
  • Legal compliance records: Retained as required by applicable law.

When personal information is no longer needed, we securely delete or anonymize it.

7. Data Security

ALIZCE USA implements commercially reasonable technical and organizational security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include:

  • SSL/TLS encryption for all data transmitted through the Website;
  • PCI DSS-compliant payment processing;
  • Access controls limiting employee access to personal data on a need-to-know basis;
  • Regular security assessments and monitoring;
  • Secure disposal of personal information when no longer needed.

However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security. In the event of a data breach, we will notify affected individuals and applicable regulatory authorities in accordance with California law (California Civil Code §§ 1798.82, 1798.29) and any other applicable breach notification laws.

8. Children’s Privacy

The Website is not directed to, and we do not knowingly collect personal information from, children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete such information promptly. If you believe we may have information from a minor, please contact us at info@alizceusa.com.

For California consumers under 16 years of age, we will not sell or share their personal information without opt-in consent as required by the CCPA/CPRA, as updated by the 2025 CPPA regulations (effective January 1, 2026, which classify personal information of consumers under 16 as sensitive personal information).

9. Do Not Track

California’s CalOPPA requires us to disclose our response to Do Not Track (DNT) signals. Currently, the Website does not respond to DNT signals from browsers because there is no universally accepted standard for how such signals should be interpreted. We will update this policy if a standard is adopted.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

10.1 Right to Know

You have the right to request that we disclose: the categories and specific pieces of personal information we have collected about you; the categories of sources from which personal information was collected; the business or commercial purpose for collecting, selling, or sharing personal information; and the categories of third parties with whom we share personal information.

10.2 Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (e.g., information needed to complete transactions, comply with legal obligations, or for internal uses).

10.3 Right to Correct

You have the right to request correction of inaccurate personal information we maintain about you.

10.4 Right to Opt-Out of Sale or Sharing

You have the right to opt out of the sale or sharing of your personal information. ALIZCE USA does not sell personal information; however, if we ever engage in sharing for cross-context behavioral advertising, you will have the right to opt out via a “Do Not Sell or Share My Personal Information” link on our homepage.

10.5 Right to Limit Use of Sensitive Personal Information

You have the right to limit the use and disclosure of sensitive personal information to necessary purposes. Sensitive personal information includes: Social Security numbers, financial account details, precise geolocation, racial or ethnic origin, religious beliefs, health information, communications content, genetic data, and (effective January 1, 2026) personal information of consumers under 16.

10.6 Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA/CPRA rights. We will not deny goods or services, charge different prices, or provide a different level of quality to you for exercising your rights.

10.7 Right to Appeal

If we deny your privacy rights request, you have the right to appeal our decision. Contact us at info@alizceusa.com to initiate an appeal.

10.8 How to Submit a Request

To exercise any of the above rights, please contact us by:

  • Email: info@alizceusa.com (subject line: “CA Privacy Rights Request”);
  • Phone: +1 (408) 876-0642;
  • Mailing Address: ALIZCE USA – Privacy, San José, California.

We will respond to verifiable consumer requests within 45 days. If additional time is needed (up to 45 additional days), we will notify you. We may need to verify your identity before processing your request to protect against fraudulent requests.

Authorized agents: You may designate an authorized agent to make requests on your behalf by providing written authorization or a valid power of attorney.

11. Email Marketing and Communications

If you subscribe to our marketing emails, we will send you product updates, promotions, and news. You may unsubscribe at any time by:

  • Clicking the “Unsubscribe” link in any marketing email;
  • Emailing us at info@alizceusa.com with subject “Unsubscribe”;
  • Contacting us by phone at +1 (408) 876-0642.

We comply with the CAN-SPAM Act. Unsubscription requests will be processed within 10 business days. Transactional emails (order confirmations, shipping notifications) are not subject to unsubscribe requests.

12. Links to Third-Party Websites

Our Website may contain links to third-party websites, including our social media profiles on Facebook, Instagram, and YouTube. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the revised policy on this page with an updated “Last Reviewed” date. We will provide notice of material changes as required by law (e.g., via email or prominent Website notice at least 15 days prior to the effective date).

14. Contact Information – Privacy Inquiries

ALIZCE USA – Privacy Office Address: San José, California, United States Email: info@alizceusa.com Phone: +1 (408) 876-0642 Website: https://alizceusa.com   For California Privacy Rights Requests: Use subject line “CA Privacy Rights Request” Response Time: Within 45 calendar days   California Privacy Protection Agency (CPPA): cppa.ca.gov California Attorney General: oag.ca.gov/consumers

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